Frequently Asked Questions

What time should I arrive for my event?

Please arrive 15 minutes before your event begins for a standard reading or talk and 30 minutes in advance if you will be presenting and audio visual presentation with us. Therefore, if your event is at 3pm, arrival times are 2:45 or 2:30. If you have an evening event at 6pm, arrive at 5:45 or 5:30 if you have slides.

How long should my program be?

Please prepare a 30 minute presentation with 2-3 3-5 minutes readings from your book, along with complimentary material that would be of interest to the audience—your research on the book, your writing process, your engagement in the publishing community or book tour experiences, for example.

Will you order books for my event?

If your book is published with a traditional press (a large trade house, a university press, or an indie press) it is probably distributed by someone we do business with, whether it’s the publisher or Ingram, our main book distributor. If the book is “non returnable” on Ingram or from the publisher, we will probably ask to consign books with you, whereby you provide us with books. Consignment authors receive 60% of sales and work with our consignment manager and accounting department on orders and payment.

May I bring refreshments?

Certainly. With so many events, we are rarely able to provide food and drink for our events but if you would like to do so, by all means feel free! We will set out and drape a table for you. Flying Star next door does catering and always has cookies and coffee on hand just right there! La Montanita Co Op is also in the neighborhood, at Rio Grande and Matthew.

Do you have a projector & screen for slideshows?

You bet. We have a projector that is PC compatible and a laptop that we can set up for your slide show. We’ve found it works best, if the slide show can be dropped off in advance or brought in on a flash drive that we can download to our laptop. If you prefer to bring your own computer, please let us know in advance so we can assure the connecting cables are available for the projector. Slide shows are projected onto our wall-sized screen in our in-store event space.

Will you send out a news release for my event?

With so many hundreds of events a year, we do not send out an individual news release for each event. We send one monthly event press release from which local print and online calendars pull listings and promote our events. From that news release, occasional interview requests will come in or news coverage scheduled. Bookworks has no control over what content runs in the Journal or other Albuquerque media, though every effort is made to work with authors and local news media to promote all of our events. We would also encourage your publicist to follow-up with local media if possible.

How will you promote my event?

We have an email list of about 7,000 to whom we send out several emails a month with our event listings. We actively promote on social media including Facebook,Twitter, and Instagram. We feature events on our homepage and all events are listed on our calendar by clicking on “EVENTS” on our website. We produce a paper event newsletter that we keep at our front counter and distribute at events. We use our marquis on Rio Grande to advertise events. Our events also frequently get listed in local event calendars and in media coverage from our monthly news release distribution and ongoing media relations. We also produce fliers, web banners, and in store displays and signage about our events. When time allows, we reach out to book clubs, university departments, and other special interest groups about events.

How should I promote my event?

Send out a brief note with the date, time, place, and other event details to your email address book; post a flier or book cover image with event details on your favorite social media; print out a flier about your event to post at work; hand out postcards with books and event details at work or at your book club or in your other groups; tell friends at the dog park about your event at Bookworks; follow Bookworks on social media and share our posts about your event!

Where will my event be advertised?

We do some paid advertising throughout the year but usually only for the ticketed book events we host. While we do heavily promote our events online, in print materials & email marketing, and in our store and at events, we will not be able to pay for an advertisement for your book event. If you’d like to do so yourself, we’d be happy to consult with you on ideas.