Joanne, a long time Albuquerque resident, moved to Denver in 2000 and retired from Dex Media (US West Yellow Pages) 4 years ago. Over her 20 year career with Dex she sold yellow pages, trained on how to sell yellow pages, and managed those who did. Her son, Aaron, and his wife, Casey, returned to Albuquerque and so she did too in anticipation of Levi's arrival because she knew they would need help. Two years ago she convinced Nancy to hire her as back up counter help and the job has grown since then. Currently, she orders and designs signage and newsletters for the store. Her husband, Jack, says she is on the computer constantly from early morning to late at night.