Breaking in: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired (Paperback)
BREAKING IN(R) helps you build the portfolio you need to get the job you want. With advice from over 130 advertising insiders, BREAKING IN(R) gives you an unfair advantage over the rest. - Get specific advice from the exact people you want to work for. - Learn what Creative Directors are looking for in your portfolio. - Avoid the common traps that most portfolios fall into. - See how the best in the industry got their start. This second edition of BREAKING IN(R) was updated and expanded in 2014 and contains interviews with: Dan Wieden, Wieden+Kennedy; David Droga, Droga5; Gerry Graf, Barton F. Graf 9000; Mark Fitzloff, Wieden+Kennedy; Mark Waites, Mother; Jeff Kling, Fallon; Scott Vitrone & Ian Reichenthal, Barton F. Graf 9000; Tony Davidson, Wieden+Kennedy; Luke Sullivan, Savannah College of Art & Design & Author, Hey Whipple, Squeeze This: A Guide to Creating Great Ads; Kim Papworth, Wieden+Kennedy; Susan Hoffman, Wieden+Kennedy; Rob Reilly, McCann; Greg Hahn, BBDO; Hal Curtis, Wieden+Kennedy; Ben Walker & Matt Gooden, Crispin Porter + Bogusky; Bob Greenberg, R/GA; David Lubars, BBDO; Andrew Keller, Crispin Porter + Bogusky; Tony Granger, Young & Rubicam; Joe Staples, Wieden+Kennedy; David Nobay, Droga5; Jeff Goodby, Goodby, Silverstein & Partners; Ty Montague, co: collective; Nick Law, R/GA; Jamie Barrett, barrettSF; Michael Lebowitz, Big Spaceship; Dave Bell, KesselsKramer; Nicolas Roope, Poke; Eric Silver, Silver + Partners; Ant Keogh, Clemenger BBDO; Jason Bagley, Wieden+Kennedy; Ted Royer, Droga5; Craig Allen, Wieden+Kennedy; Eugene Cheong, Ogilvy & Mather; Paul Belford, Paul Belford Ltd; Justin Drape, The Monkeys; Warren Brown, BMF Advertising; Ji Lee, Facebook; Ari Merkin, Ari Merkin LLC; Jos Moll , La Comunidad; Mark Harricks, AWARD; David Carter, Campbell Mithun; Michael Russoff, Freelance; Damian Royce, Whybin\TBWA Group; Craig Davis, BrandKarma; Oliver Voss, Miami Ad School; James Mok, FCB; Joel Chu, Communion W; CC Tang, Havas; Mike Sweeney, BBDO; Monica Taylor, Freelance; Dylan Harrison, Filmgraphics; Peter Gatley, Grey; Raj Kamble, Famous Innovations; Nigel Roberts, Leagas Delaney; Greg Bell, Backyard Productions & Venables Bell & Partners; Brian Fraser, Y&R; Alvaro Sotomayor, Wieden+Kennedy; Scott Nowell, The Monkeys; Steve Elrick, BBH; Kash Sree, Freelance; Kara Goodrich, BBDO; Kevin Roddy, Riney; William Gelner, 180; Michael Simons, Wieden+Kennedy; Crockett Jeffers, BBDO; Steve Yee, David&Goliath; KC Tsang, Hong Kong Polytechnic Univ; Fredrik Carlstr m, C&CO; Paul Catmur, Barnes, Catmur & Friends; Ali Alvarez, The Brooklyn Brothers; Mike Hughes, The Martin Agency; Polly Chu, JWT; Yann Jones, Th2ng & Central St. Martins College of Art; Tyler McKellar, Freelance; Akash Das, Lowe Lintas; Dany Lennon, The Creative Register; Tiffany Rolfe, co: collective; Vince Engel, Academy of Art Univ & Engine Company 1; Lisa Fedyszyn & Jonathan McMahon, Whybin\TBWA & AWARD School, NZ; Mike Lear, The Martin Agency; Hemant Anant Jain, CHI & Partners; Ida Gronblom & Fabian Berglund, Anomaly; Toby Talbot, DDB; Dylan Lee, Wieden+Kennedy; Jon Bunning, Art Director & Photographer; Matt Vescovo, Artist & Art Director; Ian Cohen, Wexley School for Girls; Richard Bullock, Hungry Man; Ryan Gerber, Wieden+Kennedy; Mitchell Ratchik, Freelance; Nick Strada, AKQA; Pat McKay, Freelance; Todd Lamb, Writer & Director; Graham Fink, Ogilvy China; Bob Barrie, Barrie D'Rozario Murphy; Gustavo Lauria, The Vidal Partnership; Keith White, Media Arts Lab; Alan Buchanan, Apple; David Oakley, BooneOakley; Toygar Bazarkaya, BBDO; Eric Baldwin, Wieden+Kennedy; Valdean Klump, Google; Andy Fackrell, DDB New Zealand; Feh Tarty, Mother; V Sunil, Wieden+Kennedy; and over 25 more.