Combating AIDS: Communication Strategies in Action (Paperback)

Combating AIDS: Communication Strategies in Action By Arvind M. Singhal, Everett M. Rogers Cover Image
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Description


This gripping narrative not only documents the history of humankind′s interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and AIDS prevention, care and treatment. Singhal and Rogers remind us that our global environment is shaped by powerful communication means and methods that, if properly harnessed, can help defeat the plague of the 21st century′ - Neil McKee, Senior Technical Advisor for HIV//AIDS and Adolescent Health, Johns Hopkins University

HIV//AIDS is a matter of global concern. The world is now more than 20 years into the HIV//AIDS crisis with no vaccine in sight, and relatively few effective and sustainable prevention programs. Although the rate of HIV infection and AIDS deaths has declined in the richer nations of the developed world, infection rates are soaring in developing countries. AIDS is now the leading cause of death in Africa, and the fourth leading cause of death globally.

Product Details
ISBN: 9780761997283
ISBN-10: 0761997288
Publisher: Sage Publications Pvt. Ltd
Publication Date: January 14th, 2003
Pages: 426
Language: English