More than 40,000 products can be found in a grocery store, making it a playground for food bullying and leading consumers to believe that B.S. (bull speak) food is superior. Positioning one food as superior to another lies at the heart of food bullying and marketing profits. Misleading marketing has made food an unnecessarily emotional topic where each choice is seemingly a moral statement or social movement.
Food Bullying upends the way you think about food and gives you permission to make eating choices based on your own social, ethical, environmental, and health standards rather than brand, friend, or Facebook claims. Michele Payn, one of North America's leading voices in connecting farm and food, takes a startling look at the misrepresentation of food and sheds light on bogus nutrition and environmental claims to help you recognize and stand up to the bullies. Food Bullying guides you through understanding food label claims and offers insight on "the hidden world of farming". Armed with science and a lifetime on the farm, Michele provides a six-step action plan for you to overcome food bullying, simplify safe food choices, and even save time in the grocery store.