Airline Management: A different view (Paperback)
Airline Management - a different view - casts a sharp light on the often misunderstood world of commercial aviation. The author will take us on a journey through the most complicated areas of airline management - like Revenue and Profit accounting; Network design; Marketing and Strategy.Finally, a special attention is given to the analysis of real world case studies - to show good and bad practices .As it is made clear as the reader will go through it, the purpose of the book is not to provide the airline practitioner with a set of aviation rules and definitions - these are already available available in the existing litterature - but rather to cast light on good and common sense management concepts and to inspire insights.