Menu Design in America (Hardcover)

Menu Design in America By John Mariani, Steven Heller, Jim Heimann (Editor) Cover Image

Menu Design in America (Hardcover)


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Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing: it was an integral part of eating out, a clever marketing tool, and a popular keepsake.Menu Design is an omnibus showcasing the best examples of this graphic art. Illustrated in vibrant color, this compact volume not only gathers an extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. Featuring both covers and interiors, the menus offer an epicurean tour and insight to more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany each piece throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history.

Product Details ISBN: 9783836520294
ISBN-10: 383652029X
Publisher: Taschen
Publication Date: October 15th, 2018
Pages: 592
Language: English