The Package Design Book 5 (Hardcover)

The Package Design Book 5 By Pentawards, Julius Wiedemann (Editor) Cover Image

The Package Design Book 5 (Hardcover)

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Attract, protect, inform, collect--good packaging is synonymous with multitasking. Creating these ultimate all-rounders calls for a deep understanding of the good, the market, the customer, the environment, the flow of trade--no easy task. Each year, the Pentawards spotlight the ingenious masterminds behind these complex containers and grant their coveted trophies to the cleverest and most innovative designs in the field. This latest edition of The Package Design Book rounds up the winning designs from the 2017-2018 competitions. With introductory essays, product descriptions, and plenty of images, this book features more than 400 winners from over 40 countries across five main categories--beverages, food, body, luxury, and other markets--and no fewer than 57 subcategories. The result is an authoritative survey of the best of the best, and a rich celebration of packaging as a kaleidoscopic art form.

Product Details ISBN: 9783836573405
ISBN-10: 3836573407
Publisher: Taschen
Publication Date: January 10th, 2019
Pages: 400
Language: English